Privacy Policy

Privacy Policy

1. Data Controller
The data controller responsible for processing your personal data is:
Primavera Experience
Amanda Fontes Lafloufa
Licensed Tour Guide — Licence No. 14328/2018
Via Fra Bartolommeo 7, 50132 Florence (FI), Italy
VAT No. (Partita IVA): IT 07207970489
Phone: +39 349 840 9600
Email: info@primaveraexperience.com
Website: www.primaveraexperience.com
2. What Personal Data We Collect
We collect personal data that you provide directly and data collected automatically when you use our website.
Data you provide directly:
  • Name and contact details (email, phone number)
  • Preferred tour dates and group size
  • Language preferences
  • Special requirements (accessibility, dietary needs)
  • Payment information
  • Any other information you share via contact form, email, or WhatsApp
Data collected automatically:
  • IP address (anonymised where possible)
  • Browser type and operating system
  • Date and time of access
  • Pages visited
  • Referring website
3. Purposes and Legal Bases for Processing
We process your personal data for the following purposes:
Contract performance:
  • To process bookings and provide services
  • To communicate about bookings
  • To process payments
Legitimate interest:
  • To respond to enquiries
  • To ensure website security
  • To improve services
Consent:
  • To send marketing communications
  • To use cookies
  • To use photos for promotion
Legal obligation:
  • To comply with Italian legal requirements
4. Who We Share Data With
  • Payment providers
  • Email service providers
  • Hosting providers
  • Museum or ticket providers
  • Accounting professionals
  • Public authorities (if required by law)
We do not sell your personal data.
5. Data Retention
  • Booking data: up to 10 years
  • Contact enquiries: 12 months
  • Marketing consent: until withdrawn
  • Server logs: up to 90 days
6. International Data Transfers
Your data is processed within the EEA. If transferred outside, appropriate safeguards are applied.
7. Your Rights Under GDPR
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction
  • Right to data portability
  • Right to object
  • Right to withdraw consent
To exercise your rights, contact: info@primaveraexperience.com
8. Right to Complain
Garante per la Protezione dei Dati Personali
Piazza Venezia 11, 00187 Roma, Italy
Website: www.garanteprivacy.it
9. Website Security
We use SSL/TLS encryption and appropriate security measures to protect your data.
10. Changes to This Policy
We may update this policy. The latest version will always be available on this page.
Private art tours in Florence, Italy. Experience the Renaissance not as a spectator, but as a guest of the city’s living soul.