1. Data Controller
The data controller responsible for processing your personal data is:
Primavera Experience
Amanda Fontes Lafloufa
Licensed Tour Guide — Licence No. 14328/2018
Via Fra Bartolommeo 7, 50132 Florence (FI), Italy
VAT No. (Partita IVA): IT 07207970489
Phone: +39 349 840 9600
Email: info@primaveraexperience.com
Website: www.primaveraexperience.com
2. What Personal Data We Collect
We collect personal data that you provide directly and data collected automatically when you use our website.
Data you provide directly:
- Name and contact details (email, phone number)
- Preferred tour dates and group size
- Language preferences
- Special requirements (accessibility, dietary needs)
- Payment information
- Any other information you share via contact form, email, or WhatsApp
Data collected automatically:
- IP address (anonymised where possible)
- Browser type and operating system
- Date and time of access
- Pages visited
- Referring website
3. Purposes and Legal Bases for Processing
We process your personal data for the following purposes:
Contract performance:
- To process bookings and provide services
- To communicate about bookings
- To process payments
Legitimate interest:
- To respond to enquiries
- To ensure website security
- To improve services
Consent:
- To send marketing communications
- To use cookies
- To use photos for promotion
Legal obligation:
- To comply with Italian legal requirements
4. Who We Share Data With
- Payment providers
- Email service providers
- Hosting providers
- Museum or ticket providers
- Accounting professionals
- Public authorities (if required by law)
We do not sell your personal data.
5. Data Retention
- Booking data: up to 10 years
- Contact enquiries: 12 months
- Marketing consent: until withdrawn
- Server logs: up to 90 days
6. International Data Transfers
Your data is processed within the EEA. If transferred outside, appropriate safeguards are applied.
7. Your Rights Under GDPR
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction
- Right to data portability
- Right to object
- Right to withdraw consent
To exercise your rights, contact: info@primaveraexperience.com
8. Right to Complain
Garante per la Protezione dei Dati Personali
Piazza Venezia 11, 00187 Roma, Italy
Website: www.garanteprivacy.it
9. Website Security
We use SSL/TLS encryption and appropriate security measures to protect your data.
10. Changes to This Policy
We may update this policy. The latest version will always be available on this page.