I didn’t arrive in Florence by chance. I arrived here after twenty years of travel—beginning with listening to the elderly Italians in my neighborhood in São Paulo, continuing on Sundays with my family among museums and lavishly laid tables, and honed through years of study and life in Italy.
Like Michelangelo, like Botticelli, I too have followed my dream this far. I’ll accompany you as a friend who has lived in Florence for years would: with the Latin warmth and depth of someone who has dedicated her life to understanding this city. Unhurried, uncrowded, with the right stories at the right time.
Any guide can point out Florence’s tourist attractions and explain what they are. What makes the difference is how those stories are told.
This experience is led by a licensed guide with an academic background in art and history, who offers much more than just facts—he offers a real understanding of the city, its protagonists, and their legacy around the world.
You won’t just visit Florence. You’ll learn to read it—through its artwork, hidden details, and stories most visitors never hear.
Carefully designed tours that go beyond the usual routes — combining art, history, and hidden details into something truly memorable.








We've done tours in Rome, Paris, London — Primavera Experience's was the first one where I forgot I was on a tour. It felt like walking through Florence with a brilliant friend who happens to know everything.
Tell me what you dream of discovering. I’ll craft an experience that’s yours alone.
















Simply fill out the booking form below or message me on WhatsApp. I recommend booking at least 1–2 weeks in advance, especially during peak season (April–October). Last-minute availability is sometimes possible — just ask.
Free cancellation up to 48 hours before your tour — no questions asked, full refund. Cancellations within 48 hours are charged 50%. No-shows are non-refundable. If I need to cancel due to weather or unforeseen circumstances, you'll receive a full refund or free rebooking.
Museum entry fees are not included in the tour price, but I handle all reservations and skip-the-line tickets for you so there's no stress. I'll let you know the exact costs when we plan your tour.
Absolutely — I love crafting bespoke experiences. Tell me your interests, time constraints, and group size, and I'll design something unique. Private tours start from €260–€320 as a flat fee for your entire group.
Depending on the experience, tours Yes to both. I regularly adapt tours for families with children (making history come alive with stories they'll love) and for guests who prefer a slower pace. Just let me know your needs.
last between 2 to 4 hours.
A small deposit secures your booking (payable via bank transfer or PayPal). The remaining balance can be paid on the day of the tour in cash or by card. No payment surprises — the price you see is the price you pay.
I'll send you the exact meeting point with a Google Maps pin once your booking is confirmed. It's always a central, easy-to-find location. I'll also share my phone number so we can coordinate easily on the day.
In-depth travel insights helping you explore iconic landmarks and hidden gems confidently.
Carefully designed tours that go beyond the usual routes — combining art, history, and hidden details into something truly memorable.
+39 349 840 9600
info@primaveraexperience.com
Florence, Italy 50100